Stephen Harper and his CON game wasn't interested in the altruistic spreading of joy after all.
A post-campaign evaluation of the publicity for the tax credit – mandatory for government advertising worth more than $1 million – submitted to the Canada Revenue Agency last December suggests creating positive feelings about the government was one of the goals.
Apparently, the Canada's Action Plan ad campaign was all about making the government look good. Shock. No wonder Canada's fiscal record has hit the skids since Harper took office.
Stephen Harper's government? Only in it for themselves...